Build Your Binge Bank: Shaan Puri’s Creator Tip

I listened to a great interview with David Perell (of Write of Passage fame) and Shaan Puri, investor, entrepreneur and co-host of the excellent “My First Million Podcast” and social media influencer as well. He introduced the great concept of the “Binge Bank”:

What’s a binge bank? A binge bank is when you basically stack material. I’m creating a bank so that if someone was curious about this guy, I want to learn more. What’s he all about? The next hour you would walk out with my reputation way higher with you. 

You would like me, you would respect me. It changed the way I thought about it. I used to be very results driven. If it’s not immediately paying off, it’s hard for me to get excited about it. 

But when I thought of the binge bank, I just thought I need to create this library that if anybody, if David wanted to do research and he was going to spend an hour or two hours going down the rabbit hole. I need to leave a little breadcrumb trail that by the end, he’s like ‘I love this guy, I’m all about this guy.’”

(Source: https://www.youtube.com/shorts/BVgkViWDCEU)

This is a great mental trick. Becoming a creative entrepreneur requires grit, longevity and constant production even in face of zero interest or engagement. This is why the rule of 2-3 exists in the creator media business, most people just quit after 2-3 blog posts, or 2-3 podcasts or 2-3 newsletters. It requires an extended period of time, sometimes, years of regular publishing before you get some growth and traction. 

The mental trick is what helps you stay in the content game. Really powerful when you think about it. So if you are out to build a creator business, this is a must use tip. Keep on going, keep on creating, keep on publishing and be prepared to do it for a LONG time.