Be Like Joules Sullivan: “The Secret to Power, Wealth & Freedom”
I stole the subtitle from the London Real interview with Joules Sullivan. Every young man needs to watch this: https://londonreal.tv/joule-sullivan-modern-men-are-failures-ex-soldier-turned-tailor-explains-the-secret-to-power-wealth-freedom/
I’ve written about Joules Sullivan before, he was an Australian soldier, turned intelligence agent before he joined the corporate world in the protection agency space. Since then he has gone on to build several businesses & become financially independent. He is best known now as a close friend of the Tates and runs one of the top tailor shops in Dubai. He is a wise man having been on the battlefield and traveled the world. He is the epitome of “Have gun, will travel”. So there is plenty to learn from him. He is one of the few folks out there who can back up what he says.
I mined a lot of insights from the talk. He talks about preparedness. Prepper is more of an American thing but his philosophy is similar.
“Humans, like any animal, need to stay combat-ready. Most animals are always aware of predators, but modern society encourages men to be passive and unprepared.”
Basically it’s all on you and your fate in life is in your hands. You have to:
“Master a valuable skill
Outwork the competition
Take full responsibility for his life
Whether in business, relationships, or personal security, his message is clear: be the guy who’s ready for anything.
“It’s not about using those skills – it’s about having them so you don’t have to.”
“Don’t rely on others for your security or success. Be the guy who’s ready for anything – whether that’s in business, relationships, or life in general.”
To be a capable man you need to master a few things. The Big Four:
-Financial literacy
-Physical fitness
-Situational awareness
-The Softening of Men: Rejecting Modern Weakness
Especially number four. We are fed so much propaganda and slop. He believes it’s for the purpose of weakening men. And if you step back it makes sense. Most governments want control, who is hardest to control? Young men. Hence, which positive male role model have you seen in mainstream tv shows or movies in the recent decade. Maybe F1, HBO Knight of the Seven Kingdoms, Top Gun 2? Otherwise, I struggle to come up with anything else. In most shows, the male is dumb, hapless, browbeaten and outsmarted by their wives and girlfriends. The narrative of sensitive men is pushed and it’s pretty damaging when you look at how weak many young men are right now in the West.
Joules: “If your dog dies, sure, cry. But if you’re breaking down over a tough day at work, you need to re-evaluate.”
As London Real wrote: “He champions stoicism, discipline, and traditional values, urging men to embrace struggle, not avoid it." I discovered this late in my life to my detriment. Well it’s never too late.
“Joule’s message is simple:
-Master a skill
-Outwork everyone
-Surround yourself with high-value people
-Reject weak societal narratives”
A good reminder for myself and others to get my Sh-t together. Singularity and chaos is coming and you have to be your own cavalry. Your family, your family line, your neighbors and your country are relying on you. So go embrace the challenges and conquer.