Be a Hustler aka Be High Agency

I read Brian Morrisey of the Rebooting when I want to understand what is happening in the new media landscape. He gives some really good takes. If you want to understand where the business world is going, watch what happens in the media business world along with gaming to see the latest trends, tactics and impacts. They are literally on the bleeding edge. 

Brian wrote in the Hustlers: https://www.therebooting.com/p/the-hustlers: 

"The decentralized media landscape instead advantages hustlers because, like Sergey experienced in Russia in the 1990s, the system is breaking down. Volatility and crisis are uncomfortable for most, but for hustlers, it’s the gift of opportunity. In the early pandemic, I was told a smart piece of advice: It’s during crisis that the league tables change.”

Now beyond the pandemic, we have war in the Middle east, Europe and plenty of flashpoints in Latin America, Asia & Africa to boot. Massive economic challenges in the political West and geopolitical shifts everywhere. If this does not count as a polycrisis, not sure what would. It’s the time of the hustler. Why?

 “Hustlers are built differently. They have the dog in them. They get to start. They have a strong bias to action. They’re enthusiastic sellers. They show up every day. They’re willing to do whatever it takes. The fashion media CEO who faked having an EA to make the status-conscious fashion people think he was more important than he was. The salesman who went top to bottom in a downtown skyscraper to sell copiers. Starting a business is hard. I used to misidentify these stories as the fripperies of the successful; I’ve come to realize they’re explanations.

Hustling is back now, only it's been rebranded as “high agency.”High agency is a way to turn a blind eye to the negative excesses that are part and parcel of hustling to focus solely on the positive. Being high agency means you are willing to take risks and to stand on your own. High agency people see problems as solvable."

Crisis always leads to massive opportunities. This is an opening for the tough, smart and prepared.  Be high agency and get to work.